Savvy Workshop Named Laconia Savings Bank Agency of Record

MANCHESTER, N.H. – August 18, 2011 – Laconia Savings Bank has named Savvy Workshop its agency of record for marketing and communications. The agency was awarded the business in June following a corporate competitive review.

Savvy Workshop, a multi-channel marketing and print management firm, has been retained by the 180-year-old statewide bank to provide strategic planning, creative consultation, and brand management over the coming year. The agency will also support Laconia Savings Bank with ongoing copywriting, graphic design, creative services and media planning for a wide range of delivery channels.

“Our primary goal at Laconia Savings Bank is to serve New Hampshire by increasing consumer and commercial market share in our existing markets, and by expanding into new ones like Rochester and Manchester,” said Vickie Routhier, Laconia Savings Bank vice president, director of marketing and public relations. “We interviewed several agencies, and from the top down, we felt that Savvy had the best ability and creativity to help us continue the success of our existing campaigns while establishing a truly collaborative relationship and helping us reach our marketing goals.”

"We are thrilled to put our team’s experience, relationships and proactive ‘can do’ attitude to work for such an established and well-respected statewide brand,” said Lisa Landry, president of Savvy Workshop. “We look forward to working together to build on the foundation of Laconia Savings Bank as New Hampshire’s local bank with our practical know-how and understanding of what it means to do business in the state.”

Savvy Marketing Workshop is an award-winning full-service marketing and print management firm established in Manchester, N.H., in 1998. The firm’s mission is to support its clients’ stringent and diverse business objectives by crafting creative, cost-effective marketing campaigns that really work – from inspiration to concept, from creation to output. www.savvyworkshop.com

Laconia Savings Bank, founded in 1831, provides deposit, lending and wealth management services to families and businesses throughout New Hampshire. With 19 community offices within the state and assets exceeding $1 billion, Laconia Savings Bank is the largest independent bank in New Hampshire. Throughout its 180 year history, Laconia Savings Bank continues to be a strong and stable financial organization. www.laconiasavings.com.

### 

Media Contact:
Lisa Landry, Savvy Workshop
(603) 656-9009
This e-mail address is being protected from spambots. You need JavaScript enabled to view it